Real Estate Professional Services

As a real estate professional it is important for you to understand and capitalize on the latest technologies. At Oklahoma Web Solutions we understand technologies such as IDX / Broker Reciprocity, VOW (Virtual Office Websites), and Company Websites. Correct utilization of these technologies will make the difference between success or failure in the years to come. Our staff's knowledge comes from hands on experience at the Realtor® Association level actually developing these solutions. We can provide customized solutions to meet any broker's or associate's needs from large to single broker outfits. Want to move forward? Give us a call or contact us through our web form.

What is a IDX / Broker Recoprocity Website?

The concept of broker reciprocity is simple: Each participating broker contributes his/her listings to the MLS and is able to display listings from all other participating brokers on his/her Web site. In markets with a high participation rate–which has usually been the case so far–online shoppers can specify certain criteria and search virtually the entire MLS database from one broker’s Web site.

What is a Virtual Office Web Site (VOW)?

According to a NAR white paper, a Virtual Office Web site (VOW):

might be seen as the electronic equivalent of a participant’s brick and mortar office where potential purchasers enter, describe the property being sought, provide contact information, and receive listing information responsive to their stated needs.... In the VOW context, instead of walking into participants’ brick and mortar offices, potential purchasers come to their websites.

The October 2002 proposed VOW policy from NAR describes a VOW as a:

Participant's Internet website, or a feature of a Participant's Internet website, through which the Participant provides real estate brokerage services to consumers with whom the Participant has first established a broker-consumer relationship (as defined by state law) where the consumer has the opportunity to search MLS active listing data without direct personal involvement or interaction ... with a broker or licensee.

The term "Participant" refers to the designated broker who has joined the MLS.

NAR's Field Guide to IDX and VOW